Inspiring India’s businesses with the latest trends and insights

Is your business TRULY digital?

If your business process isn’t online, it isn’t at its best

Article 10

We live in a world where we connect more over digital screens than we do face to face. Whether it’s keeping in touch, shopping or making hotel reservations, it usually begins and ends on a connected device. If you’re a Small and Medium-sized Business (SMB) owner trying to make the most of the latest digital trends, it’s time to take your business online. Here are three reasons why.

1. Digital is where the money is

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Thanks to the rise of internet penetration and smart devices, more Indian customers are spending online, adding around 90 million online buyers in the past three years alone.

India is now the fastest-growing market for e-commerce, reaching an estimated worth of $64 billion by 2021. And if customers are online, that’s where you should be too.

Many businesses have already cashed in on these opportunities by offering online stores and delivery options. Every second you’re not online, is an opportunity missed.

2. Data improves your sales strategy

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One of the biggest advantages of e-commerce is the sheer amount of customer data you now have access to. Remember the last time you searched for cheap flights, and the next thing you know, you’re seeing flight-related web banners on every website you visit? That’s the power of digital customer data at work.

Often when businesses spend money to promote and advertise their services, there is little feedback about how customers are responding to these marketing efforts. E-commerce on the other hand provides you with data insights to track your customer’s buying behavior and be more responsive to their needs.

3. Your peers are making the switch

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Everyone wants a slice of the digital pie. To survive, you need to keep up with this technology change.

We’ve seen many once-great firms pay huge prices for not doing so. For example, Kodak held on to its film-based cameras for too long, missing out on new digital opportunities and had to shutter its camera business eventually. Other big names like Borders and Nokia suffered similar fates because they were unable to keep pace with digital consumer preferences.


This is even more crucial for SMBs in India, where competition is tough. Fortunately, there are plenty of free resources to help you go digital more easily. For example, initiatives such as Startup India help you obtain government subsidies, granting you greater financial flexibility to venture into e-commerce.

And if the digital transformation journey seems too daunting, just remember, you don’t have to take it alone. Take advantage of the agility your SMB has, go digital and conquer.

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